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Logo guidelines

The logo and the approved colour scheme are important visual representations of the university. If you use the UCT logo, please follow these guidelines in order to promote a consistent, recognisable and professional image.

Important note: These pages summarise the guidelines for the usage of UCT's multilingual logo. For a copy of the full set of guidelines, or answers to any questions regarding the UCT logos, stationery or other corporate identity elements please contact Kylie Hatton on +27 (0)21 650 2860.

Some initial pointers

The university's positioning

Over the past decade, the University of Cape Town has been ranked as Africa's top tertiary education institution – a position achieved through the quality of its research and its high academic standards.

The university name

While the abbreviation "UCT" is used in internal communications such as these guidelines, the full name "The University of Cape Town" must be used when referring to the university in any external communication. The acronym UCT is allowed, but only after the full name has been already been used. The title "Cape Town University" does not exist and is never to be used.

Why have guidelines?

The purpose of any corporate identity programme is to create an easily recognisable visual image of an organisation or brand. A carefully designed corporate identity system connects all UCT's activities and services.

UCT's corporate identity is a visible symbol of everything UCT stands for. It makes a positive contribution towards promoting UCT's educational activities and services and is publicly perceived as UCT's corporate signature.

The guidelines for logo usage contain comprehensive rules and standards to govern the effective and uniform use of the organisation's corporate identity. Please ensure that you adhere to these guidelines when communicating as a representative of the university.

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